REDWOOD SHORES, Calif., July 24, 2007 – cFares (www.cfares.com), the first search-based travel site designed from the ground-up for the new realities of online travel, today unveiled an enhanced user interface that presents travelers with a visual dashboard that charts the tradeoffs a traveler can make between departure time and prices among similar flights. This first-of-a kind transparency into how airfares vary by departure time dramatically improves travelers'ability to optimize their airline ticket purchases.
The new feature displays search results for one-way and roundtrip travel routes that consumers can easily narrow and refine based on preferred price, airline and time of day. For example, initiating a search for a flight from San Francisco (SFO) to New York (JFK) on September 1, 2007, the traveler can see it is best to avoid peak pricing between 6:00 a.m. and 12:00 p.m. and that the most affordable tickets for that route are between 1:00 p.m. and 9:00 p.m.
The user interface gives travelers a means to make the critical tradeoff in travel decisions that until now has not been available on any travel site. Price is the number one criteria for travelers with travel times a close second, meaning that these two criteria drive most travel decisions. cFares'new dashboard is the first tool that allows consumers to visualize in a single glance the best tradeoff between these two most critical criteria. It is a powerful addition to the traveler’s toolkit for finding the lowest fares that best meet their needs.
cFares'Vajid Jafri, founder and CEO commented, "cFares aims to ensure that our customers get the best airfares at the absolute lowest prices available online. Our unique skill has always been applying innovative technical solutions that deliver these fares to consumers in a straightforward and simple manner."
Company Background
Founded in 2005, cFares is the travel search site consumers are flocking to because of the great airfare deals it offers. cFares has combined a new business model that takes advantage of major changes in airfare distribution, travel-based search and patented technologies. This combination unlocks new value for the airline industry and the consumer. For more information about cFares, visit www.cfares.com.